From context collapse to content collapse

In a 2010 interview with the journalist David Kirkpatrick, Facebook founder Mark Zuckerberg put it bluntly: “You have one identity. The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly.” Zuckerberg praised context collapse as a force for moral cleanliness: “Having two identities for yourself is an example of a lack of integrity.” Facebook forces us to be pure.

Linked to from the previous article is this gem.